“A sustainable diet leaves room for 2 chicken breasts a week”

(Really, 2 servings of fish / poultry per week. No red meat.)

The average person outside of developing nations vastly outpaces this consumption rate.

The small, single-digit percent of the population that’s vegetarian/vegan, as well as people who are experiencing food insecurity and do not have consistent access to meat are ahead of the curve from a sustainability perspective.

When 95+% of people who have the means to dictate their meal choices do not achieve the target reduction it’s generally safe to say everyone who eats meat needs to cut back.