some additional relevant statistics

united states barely saw 1% growth year over year in the United States and are projecting that growth to continue to slow.

India has nearly 3x the users of the United States. the u.s. is still second because it’s the country it started in, but it’s not far ahead of the 3rd and 4th place countries. India is an extreme outlier.

unfortunately they don’t break down the age demographic by region, but I’d bet that if we specifically look at daily active users in the United States the age demo would skew much older.

so, it seems like it’s similar to what many fast food restaurants have been experiencing lately. the growth opportunities in the United States dried up so the decided to push like hell everywhere else. i bet the growth they saw in India over the last decade was explosive. probably bigger than anything they had ever seen before. bigger than when it was still growing in the u.s… meanwhile they protect that over the next decade in the u.s. they’ll see maybe 8% user growth and that’s pretty optimistic.

so we probably won’t actually see much Facebook marketing in the u.s… the only way they can capture more u.s users is by buying more apps, like when they bought Instagram.