Have also been out of the loop too but went through the know your meme’s page.

Pirate Software made a video a year ago criticizing the initiative on a very surface level and has continued to do so in streams. Guy who created/sponsored/however-that-works the initiative posted a counter-argument video talking about what the initiative would actually do. Pirate Software did the ol’ Internet Doubledown and in general was kind of an ass and kind of revealed some ignorance. Cue Drama.