Paywall it for short term gain, at the expense of long term viewership growth.

Making a company worse for short term revenue, at the cost of customer retention, product quality, etc. causing increased turnover which further compounds all the other issues. Is a common issue among all modern companies.

In short, there was a shift in MBA education a while back that includes a bunch of lies-by-omission and misrepresented data. Meaning that the only think on their mind when they graduate, is to please investors at any all costs, including the company longevity.