DLSS is GenAI, but you get crucified if you don’t have it. At the same time if you report using it by applying the badge, you also get crucified. There is no widely liked game on Steam from the last five years that doesn’t have some genAI somewhere, unless they’re visibly small in scope. If you just build an Unreal or Unity sample project it’ll already have GenAI (assisted) fonts and (GenAI denoised) sound effects, and probably a lot more.

Somehow games have transported the “No VFX” Hollywood marketing.