Guess this means Apple has run out of ideas on how to make iPhone better.

What can we do to distract attention away from the fact that we don’t have any decent new features?

• “Rename the business unit so we can print new letterheads and business cards?” Our customer don’t work here, sir. “Dammit!”
• “Release a new color that nobody wants? How about a light blue that is so close to the regular silver no one can tell?” We did that last year, sir. “Dammit!”
• “Oh, I know: Repeat the year 2000 mistake by naming our OS versions after the current year using only 2 digits. That will never bite us in the ass in the future.” Brilliant, sir.