Google lost the high ground when AI generated Joe Rogan was blatantly selling crypto scams on YouTube. Advertisers don’t even care about the quality of the advertisements, every single industry that has used advertisement as its primary foundation always becomes a group of crooks living in a cataclysmic house of cards.

Pay only for products or for services. If no payment option exists to receive that product or service - and that product or service alone with no extra baggage/strings attached - then you must assume you’re being scammed.