Theres a book/movie that explains this pretty well…It’s called “How the Grinch Stole Christmas”. Online most people are like the Grinch and they believe others are silly/stupid/wrong or immoral for doing fun things. Seeing them suffer instinctively sounds good.

They are likely to be super surprised when the burners return and talk about how it changed their life…After all the best burns are when shit goes sideways.