The cod cycle is pretty much the same as fifa games. They make a new game, the hype is big, everyone plays it because the cool streamers play it. Then the hype dies down, people realise it’s the same game, they don’t want to work on the game and they get by with selling micro transactions until the game dies completely just in time for the new game to come out and the cycle repeats. It’s quite fascinating to be honest that it works every time.