Yeah I am the same, I would rather pay more for a better device, and preferably not one from Amazon if I can help it. Its only a matter of time before they start cracking down even more on side loading as they are in the process of removing backing up your own books already. They were only ever cheap in the first place because Amazon wanted to dominate the market and close up shop around their own bookstore so they heavily subsidised the price and turned a blind eye to piracy.

I upgraded my ancient paperwhite for a PocketBook InkPad Color 3 because I wanted colour and a larger screen to read comics but also something that was more responsive. Sure its never going to beat a good tablet for colour depth or responsiveness, its still eink after all, but its so much nicer to use than my old paperwhite.

For something that I use for at least an hour a day, every day (I had a near 600 week streak on my kindle), I do not see the money spent as a bad investment when they lasting a near decade. I could have just replaced my battery in my paperwhite and carried on using it, but the upsides of a nicer ereader that is away from Amazon was a big pull for me.