I would assume it is more about time than money. It is a big investment making a whole functional system with llm (I have a hard time believing it is actually AI), it will cost a lot if done wrong (just like everything else). You can’t just prompt “make a course in Spanish” and get anything good out of it and you still need ppl who can quality check the output. I could see them use it to mass produce sentences and stories in different levels (not the actual story) and voice recordings, but not actually anything creative and I would assume that is the goal. But we have seen too many shitty products to believe in anything with llm.