raltoid@lemmy.world 3 days ago
Translation:
We know the newest low end cards are a terrible upgrade(it’s probably downgrade for many), so they wont sell and we want to make up the loss on out already artificially bloated prices.
raltoid@lemmy.world 3 days ago
Translation:
We know the newest low end cards are a terrible upgrade(it’s probably downgrade for many), so they wont sell and we want to make up the loss on out already artificially bloated prices.
TheGrandNagus@lemmy.world 3 days ago
Unfortunately, it’s quite difficult for AMD and Intel to make any big difference in the short term.
On the Intel GPU side, bluntly, they are far behind in tech, so they have to mitigate that with more aggressive pricing.
Don’t believe me? Look at the process node they use and the die size of their chips, now look at the performance and power efficiency they get compared to similar mode/die size Radeon or Geforce cards. That means Intel has to spend a lot more but can’t charge anywhere near as much.
Intel doesn’t make money from their GPUs yet. They literally don’t want to sell too many cards because they generally lose money on each one sold. They’re spending right now to build expertise and expertise before doing a bigger push later.
On the AMD side, there’s some good news in that their latest generation is pretty great and has massively outsold their previous generations.
The bad news is that even if AMD has doubled sales or whatever, they were already such a small part of the overall pie that Nvidia (85%+ of the market) shitting the bed isn’t something AMD can suddenly fix.
It’d be like if all carmakers except Mazda shat the bed, Mazda can’t suddenly expand and fix the market.
Whenever there’s excess demand for CPUs, AMD would also prefer to service that market. It’s far higher margin.