Of course we can’t really know what goes on behind the scenes. But obviously these kinds of games are designed by committee (namely board members). So every single detail is going to be dictated from above, and as new games are released by other publishers with new succesful features these dictates changes mid-production. I can’t but imagine that the development of live service games are a complete shitshow from start to finish.

So perhaps at some point they decide to get rid of the entire mess and start afresh, only for the process to beging again of course.