Comment on i truly believe that there's an open war between Humanity vs. Advertisers and their allies.
anachrohack@lemmy.world 1 day agoAdvertising hasn’t been that psychological since cable TV. These days, almost no work is put into advertising creativea. The goal is simply to spam and inundate you with messaging so the product is in your mind at all times. People have incredibly short attention spans thanks to smart phones so advertisements need to be virtually instantaneous in delivering their message.
Its really all about statistics these days. Very little thought or effort is put into advertisements.
Aceticon@lemmy.dbzer0.com 1 day ago
Have a look at Perfume adverts on TV: they are literally entirely made up of imagery meant to make one think about sex and being sexy, with not a single thing in any of them about the actual quality of the product.
Car adverts too are similar, but their imagery is about things like Freedom, Family, Friendship, Party, Joy and so on (depending on the car). Almost none of them talks about the qualities of the actual vehicle.
Adverts not relying in this kind of psychological manipulation are the ones which look a lot like 1950s adverts and talk about the actual qualities of the product.
Under-investment into training advertising creatieves doesn’t mean that the adverts aren’t using Psychology tricks anymore because that way of doing adverts is now so widespread and common in the industry (because it works!) that people just learn those things as tricks of the trade rather than needing any kind of special extra training in Psychology.
anachrohack@lemmy.world 1 day ago
You’re talking Cable TV? I don’t have cable so I can’t see it but Cable is going the way of the dinosaur
Aceticon@lemmy.dbzer0.com 1 day ago
Any live TV - were I live they all show the same ads.