Lol I noticed the same. They evidently have some ongoing internal disagreement as to their target audience. Docs and functionality says “our audience is enterprise developers” but their marketing definitely says “our audience is end users.”

It may be explained by recent partnerships with former custom ISO devs (seeking legitimacy and offering a sizable user base in turn). I expect the plan is eventually to sell premium support for an enterprise toolset, but for now their target audience is the non-dev-but-tech-savvy end user. And those happen to be surprisingly opinionated re: java and electron.