Comment on [Financial Times] Brands target AI chatbots as users switch from Google search
hendrik@palaver.p3x.de 1 week ago
That sounds fun, SEO so it's also ingested by AI... Maybe I should check my spam folder to see if all the people who send me spam to optimize my homepage already picked up on that.
thedruid@lemmy.world 1 week ago
I did. A. I. optimization us going to be, indeed is, a thing that will displace SEO.
After 20+ years in SEO, I say with confidence that we ARE seeing the evolution of SEO to AIO.
hendrik@palaver.p3x.de 1 week ago
Oh, wow. What's your estimate on how it's going to turn out? Is it a vastly different thing? I mean SEO also requires quite an amount of technical knowledge about how proprietary algoritms work. Experience... You always need to be super up to date with everything. And we have a lot of snake-oil salesmen. I believe "AIO" wouldn't be too different?
thedruid@lemmy.world 1 week ago
Honestly a. I. search is going to be worse in many ways. We can no longer be sure that anything online is real. That means everything is suspect.
And if everything is suspect, nothing can be taken at face value.
But since that requires research to verify, most people will accept the false results. It will lead to a dumbing down of people and the loss of critical thinking skills as the attention span is shorter and shorter.
As for SEO. It won’t really die. It will be niche, a nice to have but it won’t be the needle mover it used to be. As A. I. is integrated behind the scenes in ways which we can’t see , the data will be presented according to the desires and goals of the controller of the search engine.
True agnostic search has been dead for awhile, this just dropped the casket into the water
hendrik@palaver.p3x.de 1 week ago
Thanks for your perspective. Sure, AI is here to stay and flood the internet with slop and arbitrary (mis)information phrased like a factual wikipedia article, journalism, a genuine user review or whatever its master chose. And the negative sides of the internet have been there long before we had AI to the current extent. I think it is extremely unlikely that the internet is going to move away from being powered by advertisements, though. That's the main business model as of today, and I think it is going to continue that way. Maybe dressed in some new clothes, but social media platforms, Google etc still need their income. I wonder how it'll turn out for the AI companies, though. To my knowledge, they're currently all powered by hype and investor money. And they're going to have to find some way to make profit at some point. Whether that's going to be ads or having their users pay properly, and not like today where the majority of people I know use the free tier.