What’s wrong with an EV pickup? Pickups are incredibly useful, and if it’s an EV, it could also be a commuter. I don’t need a truck very often, so I tend to rent when I need one, because they’re so terrible on fuel. But if it’s an EV, there’s a chance it’s reasonably efficient, so I could use it as my commuter and occasional dump/furniture store/hardware store/nursury run vehicle.

This isn’t going to attract those dudes who like to lift their trucks and piss off everyone on the road, this is too small for those egos. This is going to appeal to people who need a truck for local use, like small business owners and DIY types.