Account Manager at a marketing agency, I run ~5 marketing departments with a mix of my own staff, outsourced contractors and employees at my clients’ businesses.

We create marketing campaigns that consist of a set of emails, social posts, ads, thought leadership articles, blogs, landing pages, downloadable PDF reports and the attendant reporting on how they performed, plus finding and targeting the audiences in various segments. It’s a mix of database management, creative writing and design, project planning and communication meetings.

I generally spend about a 1-2 hours a day on each client, plus meetings. We make and send the collateral, get approval, execute, track, measure, compare, make a strategic conclusion, repeat