So hoping apple is not selling my data, because they make enough money with their hardware sales?

This is at least a big difference in the business models of the two companies. Thanks for the input!

What I struggle a little to understand: How does the add business of google affect my privacy? Is not google also collecting the data for internal use only? If they would sell the data, everybody could also target adds like they do. As I understand it they sell add placement and allow the buyer to target a specific group of people, but without selling the data they used to create the profiles. Or am I mixing something up?