Take YouTube Shorts for instance. I’ve made it clear I hate these things, but they keep popping up on my homepage every other week.

🤔 What’s the deal with this endless pushing of features we hate? Are they just ignoring user feedback entirely, or is there some secret strategy I’m not seeing?

TikTok is insanely popular among the younger generations, so YouTube, also being a video hosting site, wanted to jump on that bandwagon and leech some of the revenue from that style of video. So they came up with YouTube Shorts, to mimic the popular short-form upright video style.

The problem is, YouTube is NOT TikTok. Most of their user base doesn’t go to YouTube for short-form videos. So getting their audience to engage with YouTube Shorts requires them to shove it in our faces until we just get used to it.

That’s the strategy; beat us with it until we give in. They know we’re not going to go away. People aren’t organized enough to properly protest against features in a way that will scare a company into fixing it. So they’re going to keep harassing us until we’re so used to seeing it, we just don’t care anymore. Or until their content attracts the TikTok generation and successfully feeds a whole new category of revenue for the company. That’s the enshittification process for you; as long as it’s profitable, it’s going to stay.

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I forget how I did it, but I blocked YouTube Shorts from showing up in my feed. I use Firefox with uBlock Origin and that removes all ads on YouTube. I even blocked the YouTube app on my phone and redirected all YouTube links to Firefox.

I used to have another extension that blocked YouTube Shorts, but I don’t see it in my extensions anymore. But they still don’t show, so maybe uBlock Origin is doing it for me?

I also don’t allow YouTube to keep a history of my activity. Which makes my homepage just a blank screen. I’d been fighting them for years, trying to remove all suggested videos from my homepage, and now it’s so simple: I just don’t save my activity and they don’t recommend anything to me.

I have subscriptions that I follow and that’s it; I don’t let them suggest videos for me to watch. I don’t need to feed their algorithms or help them build a better profile on me. I’m very anti-advertisement already, and I do my best to not let companies influence my economic behavior.