It was a gradual thing. I remember when my uncle got married in 2006 he told me that he had met his wife on Match.com, but it was a bit of a secret. My uncle didn’t mind if I and my siblings knew (I was 20 at the time), but didn’t want my dad or grandparents to learn because he felt there would be some stigma because they met online.

It was my generation (I was born in '86) that kicked off the apps/online dating thing. I started dating my (now) wife in 2010. We met at a party and neither of us ever did online dating or the dating apps. But so many of our friends did/do.

I think a lot of it has to do with the fact that we were the fist generation to socialize on the internet on a large scale. We grew up in high school on AOL Instant Messenger and Myspace. We got on Facebook back in 2004/2005 when it launched. We were just very primed to be open to online socializing, which is just a step away from dating.

As soon as we became old enough to be in charge of our own finances and be a demographic group businesses were willing to market to, the online dating world opened up in a BIG way.