Like with all other online services, it’s cheap until your collection grows. I basically outpaced Google Drive (at the time), and it would have been significantly more expensive to continue with their paid plans. So, I invested in hardware. LOL

But realistically, if you have a smaller photo/video collection, then I think it would be just as easy to spend $5-10 a month and forget about it. I was working with decades worth of images, so I would quickly outgrow any 1, 2, 3TB plans.