No, because it devalues their click through, as no sales will result from those clicks.
It’s kinda like printing money, there’s more of it, but the overall value hasn’t increased.
Also wouldn’t this be directing a ton of money to google? (or I guess any other ad provider)
Ilovethebomb@lemm.ee 3 days ago
cageythree@lemmy.ml 2 days ago
In the short term, I would think so.
In the long run, it makes it less appealing for companies to advertise, because they would have larger costs while having less sales. That, in return, hurts Google as advertisers don’t want to pay as much anymore.
Or in short, it’s designed to hurt the system as a whole, not specific companies.
halcyoncmdr@lemmy.world 3 days ago
The advertisers are paying for the opportunity either way. Clicks cost them more money than just displaying the ad. Useless clicks cost them money for nothing.
finitebanjo@lemmy.world 2 days ago
The advertisers could be paying based on interactions and/or their rates could be negotiated around interaction, so unless a sizeable number of people use this it would be giving money to Goog