It’s interesting that terms like “Awful April” and “Cost of Living Crisis” are so rapidly adopted. I’m convinced they are thought up in something like a Civil Service or lobby group PR panel and then given to media. Both terms assure us that these things are short-lived and not usual when we know that “Austerity” (a less reassuring one) is now a permanent state of affairs. This is the way it’s going to be forever. Unless we go for the pitchforks and torches.