As to what we do about it?

Nothing. We do nothing about it. I’ve literally watched this happen over and over and over and over since the early 90s. $Place on the internet gets popular and is then ruined by the hordes of normies and the commercialization they attract. It’s even worse now with rise of influencers, troll farms, online advertising agencies, and power users.

The normie users add almost nothing to the online experience and they take so very much.

So the wisest move is to do nothing and let the flotsam and turds of the internet wash up in harbors like Reddit.