Discoverability, everyones following a common theme basically what myspace used to be, a personal site that reflects you that is easily searchable among other sites doing the same things for other ppl, a website can be anything, you know what a myspace page is, old internet was like this forsure, id stumble upon a lot of personal sites that were unique, not really anymore. Like the whole geocities, everyone has a wix/webs site era.