The problem with this sort of analogy is that the physical risk of leaving your unlocked is difficult for people to translate into digital risk. If that makes sense. Your average person is generally not going to see any noticeable negative effect of 100 different companies having all their personal info. But they’d feel constantly paranoid about leaving their doors unlocked.

For me that’s the hardest part of explaining why people should care about digital privacy. It doesn’t really affect their day to day life very much if at all.

I’m a big advocate of digital privacy, but I find it to be more ideological than practical which makes it much harder to convince apathetic people. For example, take privacy out of the equation and Facebook can’t be topped for its utility to non privacy conscious people.