Comment on Mozilla is already revising its new Firefox terms to clarify how it handles user data

• ArchRecord@lemm.ee ⁨11⁩ ⁨hours⁩ ago

  The recipient doesn’t get any identifying data about you, because the data that shows the link was clicked does not identify you as an individual, since it’s passed through privacy-preserving protocols.

  To further clarify the exact data available to any party:

  • The ad marketplace only knows that someone, somewhere clicked the link.
  • Mozilla knows that roughly x users have clicked sponsored links overall.
  • The company you went to from that sponsored link knows that your IP/browser visited at X time, and you clicked through a sponsored link from the ad marketplace

  There isn’t much of a technical difference between this, and someone seeing an ad in-person where they type in a link, from a practical privacy perspective.

  Their implementation is completely different from traditional profile/tracking-based methods of advertising.

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