Exactly. If there were perfectly interchangeable alternatives, there would have been a true competition and those companies wouldn’t be holding the amount of power they do today.

Moving to alternatives requires some degree of effort and giving up on some microconforts. There’s no other way. There’s no fight without any pain. If we want to fight those companies, we must sacrifice those micro conforts, even if that means reducing tech use as a whole and doing a few things the “old fashioned” way.