An acquaintance helped close a deal for a stadium naming rights. It had been a multi year process, the negotiations were crazy, the company deliberated forever trying to decide if this was the best way increase brand recognition.

So like a shit head that thinks he’s funny I started calling the stadium by its sponsor like 3 sponsors ago when I was around them. You could see the anxiety spike when I did it.

Your comment made me think of that. It’s hilarious. They would have had a fucking breakdown if they had heard someone say that out loud.