As per my other comment - the algorithm is only part of it.

A big aspect however is the slickness and ease-of-onboarding for mega-Corp apps. It’s a thing that would relatively easy to begin work on.

I’ve seen first hand the amount of time and money even growth-stage startups spend on onboarding and have lots of first-hand reports from peers at the big girls - it’s a critical part of success. Make it easy to get started and easy to stay using.

It’s missing from most fediverse experiences. Pixelfed being a serious contender for an on-boarding rethink.

“time-to-value” - you want that as low as possible.