For the last few years, Mullenweg has waged a divisive legal battle with WP Engine, sparing publicly with opponents and peers on social media and in his personal blog. In 2024, he made an “Alignment Offer,” giving Automattic employees who disagreed with his stances the option to take six months of pay or $30,000, whichever was higher, with the stipulation that they would lose access to their work logins that same evening and would not be eligible for rehire.

One hundred and fifty-nine people took the offer and left. He then made another buyout offer, and threatened employees who spoke to the press with termination, saying, “exit gracefully, or be fired tomorrow with no severance.” 

Most recently, Automattic attempted to claim it owns the word “automatic.”