I think the best thing to do with TDD is pair with or convince devs to try it for a feature. Coming at things test first can be novel and interesting, and it does train you to test and use tests better. Once people have tried it, I think it broadens your use of tests pretty well.

However, TDD can be a bit of a cult, and most smart and independent people (like people willing to work at a <20 person company) will notice that TDD isn’t the silver bullet it’s proponents make it out to be.