Engagement is eyeballs looking at ads
Comment on Study of 8k Posts Suggests 40+% of Facebook Posts are AI-Generated
acosmichippo@lemmy.world 2 months agothey measure engagement, but they sell human eyeballs for ads.
lepinkainen@lemmy.world 2 months ago
acosmichippo@lemmy.world 2 months ago
… unless it’s AI masquerading as eyeballs looking at ads.
andallthat@lemmy.world 2 months ago
But if half of the engagement is from AI, isnt that a grift on advertisers? Why should I pay for an ad on Facebook that is going to be “seen” by AI agents? AI don’t buy products (yet?)
acosmichippo@lemmy.world 2 months ago
yes, exactly.