I don’t think anyone is going to disagree with you that the direction IBM execs were pushing the tech was terrible. I think this is a great example of how ego and narcissism can stifle innovation.

He was an industrial psychologist. He was trying to develope and fit the technology to a specific psyche. He couldn’t get them to learn/use the new technology, so he created an interface for them, that they could/would use.

It also shows how it seems business executives attitudes haven’t changed much, when it comes to ego and narcissism.