Elon Musk took it over. If you have half a brain, and understand the field he’s talking about, you would have closed your account the moment he was handed the keys. How anyone ever thought ‘hey wait, maybe?’ is absolutely beyond me. It was the titanic. Too slow to steer but ample time to reflect on the matter.

And Elon steered away. Killed the brand. Polarized the community. Gutted the technology that powers it. And drove away any semblance of order and most importantly, ad revenue. Top notch business model, gotta say. Very. Novel.

Imagine the tenacity it takes to turn a $44 billion dollar company into a $12 billion dollar one in under one year.