Was going to say piracy then realised you said the general public.

I think they’ll just cough up. Most average people don’t micromanage their finances so they don’t notice how a tenner for this streaming a service, a tenner for that streaming service etc ends up adding up to more than their cable/satellite/etc subscription did. They just see “a tenner for Paramount” (or whatever) in a vacuum and figure that it’s not much, rather than adding them all together to work out what their monthly TV cost is.