Something which clarified Zuck’s behavior in my mind was an interview where he said something along the lines of, “I could sell meta for x amount of dollars, but then I’d just start another company anyways, so I might as well not.”

The guy isn’t doing what financially makes sense. He’s Uber rich and working on whatever projects he thinks are cool. I wish Zuck would stop sucking in all his other ways, but he just doesn’t care about whether his ideas are going to succeed or not.