The main cost is probably the extra workload put on their social media team having to publish to and interact with even more platforms.
They’ve yet to be caught actually interacting with someone. They’ve run the whole instance as nothing but a shoutbox.
Omniraptor@lemm.ee 1 month ago
I would assume they’d use syndication software that could plug into mastodon as well as the proprietary networks. If they’re already syndicating posts between twitter Facebook and Instagram what’s one more network?