I agree. Price is important in a classic “free market” where people compete to sell goods and services for cheaper and whoever does it best makes a profit and grows, etc, etc.

This ain’t a classic free market. We frequently see companies become market leaders without ever earning a profit. That’s not a classic free market.

Succeeding as a company because you make customers happy sounds nice, but the most powerful companies today succeed by gaining favor from those already in power (venture capitalists, etc), and the customers are just a bargaining chip to be tossed about on the bargaining tables of the wealthy.