Comment on Woolworths, Coles sued by ACCC for ‘misleading’ price drop claims

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Zagorath@aussie.zone ⁨1⁩ ⁨month⁩ ago

I’m struggling to remember a time when I’ve wanted to look at a price for a grocery item online. I’ve never done direct to boot.

Ok, that’s fantastic for you. I love direct to boot, and I specifically avoid my local IGA because even though they do have self checkout (only installed around the last year or so), it always seems to be roped off when I go. Not sure if that’s just because I only tend to go late at night when they have the fewest people rostered on. I don’t actually care about checking the prices online because I’m financially secure enough that I’m lucky enough not to actually care but if I did care a lot about the price, I would definitely be wanting to be able to check where I’m going to get the best deal. But I do like being able to check which products they’ve got so I can plan my shop. This is especially important for smaller stores where I might need to plan to go to a bunch of different stores to get all the stuff I need.

Maybe I’m wrong and this wouldn’t actually help them. But it’s clear that people aren’t convinced by them doing what they currently do, and that they need to try something new. Maybe getting speciality lines could work, like Aldi does with their centre aisle, which clearly works very well for them. But “focusing on local products” has been the primary selling point of smaller supermarkets and independent grocers for decades, and clearly does not work.

As for it being “too expensive”, if companies in countries that have a smaller population than ours and lack the strong duopoly of Colesworths can develop or purchase scan & go tech 3 or 4 years before Woolworths started doing it here, I refuse to believe that’s actually the real problem. I suspect smaller business owners in Australia are just more likely to be technophobic and to believe that it’s sound business to ignore technology than small companies in Europe.

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