Comment on How breaking up Google could lower your online shopping bill | A DOJ win in Google's ad tech monopoly trial could benefit everyone, experts say

chiisana@lemmy.chiisana.net ⁨1⁩ ⁨month⁩ ago

Reducing ad spend on one platform, albeit often the elephant in the room for most companies’ online marketing department, isn’t going to reduce prices at the till. Companies will either reallocate the ad spend elsewhere, there by spamming more ads in front of everyone, or pocket the difference to pad their profit margin.

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