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Comment on YouTube Hype gives smaller creators a place to shine

I see what they’re doing. You know how in the real world the billionaires make the rules and can flex their power? So can bigger youtube stars. This can lead to youtube losing out a bit in negotiations just like the government will sometimes fuck its people over because some rich twat gets a bug up their ass and tosses some cash around. But what if those bigger youtube stars had less share of the market? Hype likely won’t cost youtube itself viewers, but it could shift viewers around redistributing them to less known channels. Now the bigger stars are a little less big and being a little less to the negotiating table.

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nave@lemmy.ca ⁨1⁩ ⁨month⁩ ago
Negotiations for what? YouTubers have pretty much no say in how YouTube runs and they make most of their money outside of YouTube (things like merch and sponsorships).

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interurbain1er@sh.itjust.works ⁨1⁩ ⁨month⁩ ago
Even the biggest YouTube stars represents nothing in terms of views compared to YouTube overall and they don’t have any alternative places to go with the same reach to if they left YouTube.

Mrbeast does ~500M views a month, Google has 2.5 billions active users generating between ~5 and 10 billions view a day. He represents 0.002% of Google total views. Would you bother negotiating for 0.002% of your salary ?

People who made a carrier of YouTube videos are Google’s prisoners, they have literally zero negotiating power.

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