Take it this way, if 1 person pays 10$ a month for Spotify and gets about 50 hours of music out of it, it’s more beneficial for Spotify if a significant portion of that time is spent on music they pump into the playlists themselves, which costed them pennies to make, instead of having that user listen to real artists, that will ask for actual pay in exchange for their streams. They’re not paying a little bit to make alot, they’re paying a little bit to avoid paying even more.