Hisense U75K was $900+tax at Costco last Xmas, and I have been very happy with it. It actually has really good sound even, with a built in subwoofer. I am using it without any additional soundbar or surround sound system, and I am picky about sound. So you don’t need to spend any extra money for sound. I have set up many fancy home theaters in the past and love the simplicity. The picture is great, probably not as good as OLED but I wouldn’t know, so blissfully happy. U65K was $700 I think, same subwoofer/sound, if you can’t fit a 75".