Why isn’t it targeted at the entire fanbase?

Is that a serious question? Because the answer is obvious…

Ok, let me start out by saying I have an 8 year old, and he fucking loves Minecraft. And hey, I played the game a bunch back when it was in beta and I was like 25. But I did not love the game the way that he loves the game… He’s obsessive about Minecraft, some days it’s all he talks about. How many adults do you know like that?

And here’s the real question, when’s the last time you bought Minecraft merch for yourself? Because my kid has a Minecraft lunchbox, a Minecraft hoody, a Minecraft Lego set, some Minecraft figurines, and of course the Minecraft sheets and PJs.