Comment on Why is Facebook filled with so much random junk now?
Usernameblankface@lemmy.world 2 months ago
They figured out that this kind of feed makes the most money from the most users. They don’t care if you like it, they care what the majority of users will stick around for. The longer total scrolling time they can get from their user base, the more ads they can cram in there. Ads make money.
Algorithm leads to more scroll time per person leads to more ads per user leads to more income
So, because money
floofloof@lemmy.ca 2 months ago
I suspect it’s not an optimization to make every post you see interesting. For one thing, we tend to find intermittent rewards more fascinating and addictive than reliable ones. For another, if you have to scroll further you’ll see more ads. But if you make it too boring people won’t scroll at all. So the algorithm probably tries to make it just interesting enough to keep people scrolling, but no more.